Explore, dream, design!

NEW DESIGN 2025

Every pixel tells a story and every interface sparks inspiration

Senior Visual Designer

Brand, Campaign & Digital Experiences.

Hi, I'm

Sabrina

Explore, dream, design!

Outside of design, you’ll usually find me painting, listening to music, cooking, fixing things, organising plans, taking care of my plants, obsessing over interiors, working out or watching Netflix. The rest? Better saved for a coffee.

I turn ideas and established brand identities into beautifully crafted visual experiences, from campaigns, e-commerce and social to digital products, websites and design systems.

16 years in Visual Design · 8+ years in UX/UI · 3+ years in Art Direction · Amsterdam

What I offer:

Brand & Campaigns

Campaign Design · Art Direction · Social · E-commerce · Print · BTL

Digital & Product

UX/UI · Product Design · Websites · Prototyping · Design Systems

Visual System

Brand Guidelines · Toolkits · Templates · Digital Assets · Global Adaptations

Get more info

Welcome to my portfolio

All projects

IKEA

UX/UI

UX Research

Visual Design

Selected experience

My hobbies

The art of Sabrina

Psychedelic paintings

Instagram

Website

UX Designer Amsterdam - UI Designer Amsterdam - Freelance UX Designer - Freelance UI Desig

About me

I'm a Senior Visual Designer & Art Director based in Amsterdam, with 16 years of experience creating visual identities, campaigns and digital experiences for global brands.

My background spans visual design, art direction and UX/UI, which means I'm equally comfortable developing the big visual idea and getting hands-on with the details, whether that's a campaign, digital product, toolkit, website or print piece.

I've worked with brands including Amazon, adidas, IKEA, Tony's Chocolonely, Miro, Calvin Klein and Unilever, collaborating with creative, product and marketing teams across international markets.

What connects all of my work is simple: strong ideas, strong visual craft and design that works.

Outside of design, you’ll usually find me painting, listening to music, cooking, fixing things, organising plans, taking care of my plants, obsessing over interiors, working out or watching Netflix.

The rest? Better saved for a coffee.